September 29, 2025
Football as a catalyst for investment, development and leadership in the MENA region
SFS and Italiacamp EMEA, in partnership with ISEZA, are bringing to Dubai a new edition of SFS Snack that aims to highlight football as a catalyst for investment, growth, and leadership in the MENA region.
The gathering will provide a unique platform for networking and knowledge-sharing, fostering best practices and sparking new collaborations among institutions, clubs, brands, media, companies, and startups.
📍 Event details
4:00 PM – 6:45 PM
ISEZA, Ground Floor, Building 4
One Central, Dubai World Trade Centre (DWTC)
ISEZA Event – Access Guide
- Location Pin: ISEZA Event
- Address: Offices 12 & 13, Building 4, One Central – Dubai World Trade Centre (DWTC)
Guest Parking – Central Building No. 4
- Park at Central Building No. 4
- Take the main escalator facing Akil Cinema (25h Hotel)
- Turn left at the top to reach the main entrance of the venue
Taxi/Uber/Careem Drop-off – One Central Main Plaza
- Drop off at One Central main plaza
- Walk to the parking escalator and turn left to reach the entrance of Building No. 4
PROGRAMME
4:00PM – 4:15 PM
INTRO & INSTITUTIONAL ADDRESSES
- Leo Cisotta ( General Manager – Italiacamp EMEA FZCO )
- Massimo Tucci ( Director – SFS )
- Damir Valeev ( CEO – ISEZA )
4:15 PM-4:50 PM
SPORTS AND DESTINATION MARKETING STRATEGIES
- Valerio Soldani ( Director – Italian Trade Agency Dubai )
- Mohamed (Mo) Harb ( Head of Partnerships – TikTok )
- Jeff Strachan (Associate Vice President (AVP) Business Operations – Dubai Department of Economy & Tourism (DET) )
- Karim El Marmari ( Marketing Department Manager – Sharjah Commerce and Tourism Development Authority )
4:50 PM-5:15 PM
BUILDING THE GAME: LEAGUES DRIVING GROWTH ACROSS MENA
- Michele Ciccarese ( Commercial & Marketing Director – Lega Serie A )
- Maite Ventura ( Managing Director MENA – LaLiga )
5:15 PM-5:35 PM
FOOTBALL IN MENA: PROGRESS, CHALLENGES AND THE ROAD AHEAD
- Christoph Winterling ( CCO – Bologna FC 1909 )
- Greta Nardeschi ( Regional Director – AC Milan )
5:35 PM-6:10 PM
INNOVATING FOOTBALL BROADCASTING IN MENA: LEGA SERIE A
- Anna Guarnerio ( International Media Rights Director – Lega Serie A )
- Guido Fienga (Advisor Serie A Mena Region)
- Danny Bates ( Co-Founder and COO – StarzPlay )
- Ashraf Younis ( Director – MBC )
6:10 PM-6:35 PM
MEET THE LEGENDS: STORIES OF LEADERSHIP IN FOOTBALL AND BEYOND
- Florent Malouda ( Former – Chelsea & France National Team Footballer )
- Luigi Di Biagio ( Head of Coach – Saudi Arabia U-23 National Team )
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